Bricknowlogy is Built Different! 

How can a locally-owned and operated small business be better than the corporate-owned global manufacturer???  Check out the table below for some ideas, but really… come in and visit us and experience the difference.  We don’t ask you to support Bricknowlogy solely because we’re local.  We work hard every day to ensure we are better… because this is our community too, and we strive to be the best and keep Idaho the best place for ALL small businesses.

On behalf of Bricknowlogy and all small businesses here in the Valley, we ask that you support us, because we are local… but shop with us, because we’re better.

Bricknowlogy is a GOLD STANDARD CERTIFIED LEGO Store – a very unique and rare achievement bestowed on us by The LEGO Group.  This is very important since there is a tremendous amount of fraud in this space.  Sites like eBay and Amazon are notorious for selling fake, used, damaged, or incomplete LEGO products (with many missing pieces) as NEW and as their own (i.e. “Ships and Sold by Amazon”).  First, these imitation products are not produced with the same safety concerns and oversight we have in the US. Inks for printing are often sub-par and potentially toxic, especially for children. Secondly, the ABS plastics are an inferior quality and with a lower density, and may separate from each other causing a choking risk and other problems. These poor quality items will never last as well as the legitimate products. And finally, from a trade-in perspective, these items are literally worthless and have zero residual value. (Click here for more details)

• GOLD STANDARD CERTIFIED means Bricknowlogy only sells LEGO product that is sourced directly and only from The LEGO Group, aka “LEGO”
  ALL of our products are factory-direct from LEGO: authentic and legit – Guaranteed

• No on-line retailer or mass-merchandiser is GOLD certified, meaning that some portion of their product is sourced from unauthorized “third-party” sellers and mixed in with factory-direct LEGO product and sold as their own, without indicating its true third-party source. Virtually any person or entity in the world can be a “third party seller” with these online stores.
  amazon.com, target.com, walmart.com, etc. sell a lot of third-party items as their own (i.e. “Ships and Sold by…”)

• ebay is completely unregulated and not a retailer.  ebay only acts as a broker between you and some third-party seller with no legal or authorized relationship with LEGO. Indeed, official / authorized LEGO retailers are prohibited for selling LEGO products through ANY third-party channels such as amazon.com, walmart.com, and ebay.com
  All ebay LEGO products come from sources outside of LEGO
  

• It also means that Bricknowlogy is uniquely authorized to sell product in-store that is typically only available directly from LEGO
  We get to sell a lot of cool stuff you won’t see anywhere else

 Click here to read our FRAUD ALERT

Download PDF: It Matters Where You Shop

While we have anticipated adequate quantities of every item listed, sale prices are limited to stock on-hand (no rainchecks).  Sale items are limited to one per family to ensure we do have enough to service all of customers. Savings amounts are rounded to nearest dollar / percentage point for simplicity. Prices are set and assumed accurate, however remain subject to change.  Bricknowlogy, LLC assumes no responsibility or liability for any errors or omissions in the content of this site. The information contained in this site is provided on an "as is" basis with no guarantees of completeness, accuracy, usefulness or timeliness.