Download PDF: It Matters Where You Shop

Bricknowlogy is a GOLD STANDARD CERTIFIED LEGO Store - a very unique and rare achievement bestowed on us by The LEGO Group.  This is very important since there is a tremendous amount of fraud in this space.  Sites like eBay and Amazon are notorious for selling fake, used, damaged, or incomplete LEGO products (with many missing pieces) as NEW.  First, these imitation products are not produced with the same safety concerns and oversight we have in the US. Inks for printing are often sub-par and potentially toxic, especially for children. Secondly, the ABS plastics are an inferior quality and with a lower density, and may separate from each other causing a choking risk and other problems. These poor quality items will never last as well as the legitimate products. And finally, from a trade-in perspective, these items are literally worthless and have zero residual value. (Click here for more details)

• GOLD STANDARD CERTIFIED means Bricknowlogy only sells LEGO product that is sourced directly and only from The LEGO Group, aka “LEGO”
  ALL of our products are factory-direct from LEGO: authentic and legit – Guaranteed

• No on-line retailer or mass-merchandiser is GOLD certified, meaning that some or all of their product is sourced from unauthorized “third-party” sellers and mixed in with direct LEGO product and sold as their own, without indicating its true third-party source. Virtually anyone person or entity in the world can be a "third party"seller with these online stores.
  amazon.com, target.com, walmart.com, etc. sell a lot of third-party items as their own (i.e. “Ships and Sold by…”)

• ebay is completely unregulated and not a retailer.  ebay only acts as a broker between you and some third-party with no relationship with LEGO.
  All ebay purchases come from sources outside of LEGO
  

• It also means that Bricknowlogy is uniquely authorized to sell product in-store that is typically only available directly from LEGO
  We get to sell a lot of cool stuff you won’t see anywhere else